Friday, Nov 16, 2018

Business

Students Praise MBA Summer Courses with Positive Feedback

August 17, 2018

Though it is summer vacation, many Olivet University students are choosing to take this time as an opportunity to further equip themselves through academic studies. Olivet Business School (OBS) students who enrolled in this summer’s MBA Marketing Management course are giving positive feedback.

The comprehensive course helps students develop strategies and planning for product or services. Areas that the course teaches include advertising, promotions, and sales to reach out desired customer segments. Students are learning about advanced theories as well as applications through real world business examples, illustrations, case studies, and group exercises.

"The more I study the Marketing Management course, the more closely I find it is related to the work I did previously. From the course I learnt how to identify customers' needs, promote products, and attract customers to return. It's a very practical course where I'm learning how to apply things immediately," shared Olivet Business student Paul Zhang.

Other positive feedback from students include how the course is really guiding them to think more on how to promote products and enhance customer experience. As students value the approach of using marketing management tools to increase customer base, it would lead to improved customer satisfaction and the company's overall perceived value.

Events / Calendar
  • Nov 22

    Thanksgiving Break (office closed)A Psalm of praise. Make a joyful noise unto the LORD, all ye lands. Serve the LORD with gladness: come before his presence with singing. Know ye that the LORD he is God: it is he that hath made us, and not we ourselves; we are his people, and the sheep of his pasture. Enter into his gates with thanksgiving, and into his courts with praise: be thankful unto him, and bless his name. For the LORD is good; his mercy is everlasting; and his truth endureth to all generations. (Psalm 100, KJV)

  • Dec 03

    Registration begins

  • Dec 07

    Last day of classes

  • Dec 10

    Final exam period

  • Dec 14

    Fall quarter ends